Every year, Black Friday (and Cyber Monday) appear to grow in popularity. And since more and more consumers choose to make purchases online, your online store has more options than before.
However, as the sales increase, so does the stress. This early, you should already have a strategic plan that you can access and deploy when you need it.
There should be some kind of Black Friday survival guide because it might be challenging to know exactly what to prioritize or how to organize your day.
We have put together some advice to help you successfully sail through the big weekend or day. You need to prepare your staff, site, and packaging. Let’s see how.
Get the product ready.
What is your sales target? What are your top-selling products? Which products will you promote?
If you have the answers to these questions, you are ready for the big day or weekend. Ensure there is enough stock but be careful that there is not much left over after the sales. Promoting a limited edition product, such as an artisan version of your chocolate, for example, needs time to print custom confectionery labels that increase the perceived value of your seasonal offerings.
Prepare coupon codes.
Promo codes are not a must-have, but they are a fantastic option. With coupon codes, you get to control the special offers a consumer uses. You can try out different codes on social media and email campaigns to know which works best.
Prepare your site promos.
The people on your email list could be the right place to start. Create Black Friday excitement and thank your customers with a special offer. It’s always appealing to use a coupon code.
Make your website appealing and sale-ready with a few attractive banners. Use eye-catching colors, images, and excellent copy. Set sale dates and prices in your website’s back end as soon as possible.
Implement packaging inserts.
The simple things may make a consumer remember you as much as excellent service and distinctive packaging can.
Create a promotional card with a blank side and jot a sweet and humorous comment about their purchase on the other side. Include some sample or discount vouchers. Even chocolates may bring a smile to a customer’s face, putting you firmly on their good list.
Use branded packaging.
Since you don’t have a physical store, the best way to imprint your brand name and reputation in people’s minds is to use custom packaging.
If you have the money, you may use unique boxes, tissue paper, and other materials to create full unpacking experiences. But if you want to keep expenses low, you may simply add personalized tape or rolls of labels to your current stock packing.
Use packaging that is return-friendly.
With online orders, there’s no telling whether the item you ordered is going to be as you want it. It is easy to trust a brand that uses packaging that is return-friendly.
A return shipping label could be included in a customer’s order if your operations permit it. It conveys that you have complete faith in both your goods and your ability to satisfy them.
Prepare your team.
Let your staff know what they should be doing and how to do it. They should know where the stuff they need is. And don’t forget to pack some snacks and drinks for them!